Am I ready to scale my business?

A 4-Point Checklist

What is scaling?

Of course, every entrepreneur wants to position themselves to accrue more profit in less time.

But what exactly is scaling, and how do you do it?

There are many variations in how people define scaling, but the consistent variable is that you are going to see an increase in your output and revenue. While many people assume that scaling simply refers to an increase in customers, it is important to keep in mind that scaling successfully and sustainably requires an infrastructure that is capable of serving the new customer base.

The means by which you scale can also vary according to the phase of growth your business is experiencing. This can include adding to the list of services you provide, providing additional training to your staff to expand their capacities, and marketing your business to a broader audience, to name a few.

Since our focus here at Braincage is social media marketing, this article will deal specifically with growing your digital audience as a means of scaling.

What do I need in order to scale successfully?

When it comes to digital marketing, the ultimate goal is to create automated systems that consistently convert so you can have the free time and energy to hone your craft and effectively serve others. Establishing a stable and self-sustaining infrastructure does require an investment at its inception, but an effective system easily pays itself off when built correctly.

If you’re on the fence about whether or not to take the leap, ask yourself whether you are equipped with these four must-haves for worthwhile returns:

1.Savings that you are prepared to invest.

As the age-old adage goes, you need to spend money to make money.

The amount of money that you will need varies depending on your unique business profile, but bear in mind that it will be a few months before things stabilize and deliver consistent returns.

That being said, it is 100% worth your while to invest in seasoned marketing expertise. Successful DIY social media marketing campaigns are few and far between, which is why there is no shortage of entrepreneurs that have devoted their entire workweek to successfully running these campaigns for others.

Don’t throw away your honest money rolling the dice and praying for an algorithmic miracle. Instead, invest in the guidance of a trustworthy and reliable agency that has already built successful systems for business owners like yourself. If you inquire about the average return on ad spend (ROAS) that their clients experience, you’re very likely to find that it’s much higher than the numbers that business owners can report for their DIY campaigns.

Interested in receiving a quote for a successful marketing campaign specific to your business? Book a consultation with us here.

2.A collaborative mindset.

What does a person who has already scaled do?

They invest in mentorship and education, determine what they aren’t good at or don’t enjoy doing, then delegate accordingly.

Even if you are a solopreneur type, you’re going to have to rely on partnerships for certain business necessities if you’re looking to scale. Whether that’s a bookkeeper, a virtual assistant, or a marketing expert, you simply cannot do all the things once you reach a certain threshold of success.

Which is great!

Outsourcing gives you the freedom that you need to refine your unique gifts and live out your purpose, rather than spending precious hours of your life fishing for leads.

And being that marketing isn’t necessarily your area of expertise, you’ll need to approach your ad campaign journey with a mindset that is coachable, open to feedback, and accountable to follow-through.

3.Comprehensive marketing infrastructure.

Building off the first and second points, you’re going to need to consult with your agency to build a marketing infrastructure that can nourish a conversion from the initial point of contact with the ad.

At Braincage Media, we have developed a tried and true onboarding system that is the foundation for all of our campaigns.

This three-tier process begins with creating a detailed picture of your brand identity. Then, we assess who your ideal client avatar is and supplement this understanding with audience research. Resonating with the psychology of your ideal customer is arguably the most important part of any marketing effort.

We then create the blueprint for your sales funnel that will eventually grow into a self-sustaining ecosystem after we’ve run some tests, collected data, and optimized it accordingly.

4.Patience.

Marketing success simply doesn’t happen overnight.

You’ll need to invest in this infrastructure for a few months, then invest in greater values once you’ve cracked the code and seen just how much return you can get on your ad spend. You may see sales throughout this process, but it won’t necessarily happen immediately.

It takes time to plant seeds, nurture them, and bring the crop home. However, with consistency, our team has successfully helped businesses receive a return on ad spend (ROAS) that is several times their investment.

Interested in accelerating your business growth and stepping down from marketing to focus on what you love? Read more about our social media marketing services here.