Want to monetize your passion,

but don’t like social media?

Photo by Greg Rakozy on Unsplash

To be honest, we don’t really like it either.

Even though we are quite (ahem, really*) good at it.

While we don’t necessarily love everything about the online landscape, social media is undeniably important in today’s economy. That’s why we made it our specialty– because we love extending the reach of our clients’ incredible missions by as much as 4K% in a matter of days.

It was a hard truth to swallow, but we had to face the music: in the era of the digital community, it is not easy to scale a business without social media.

So we created a formula to break through the barrier

What we came to realize is this:

Social media is like the awkward introduction at the beginning of a party that feels uncomfortable initially, but leads to Sunday morning partner yoga classes a few months down the line.

The distance that has to be covered to reach people on the internet can make social media feel cold and daunting–particularly to progressive creators that deeply value human connection–but every relationship has to start somewhere.

The platforms are tools: what we build is up to us.

We’ve read the encyclopedia of social media qualms cover to cover, multiple times (...almost every time we onboard a new client, actually).

But the truth still holds that these platforms are highly effective at connecting people to businesses and products–aka, the value you offer that can make their life easier, happier, and more fulfilling.

Facebook remains the most widely used social media platform and offers the highest ROI compared to all others. According to an October 2021 data report on recent Facebook trends, Facebook users clicked on an average of 12 ads per month in 2021, with women ages 45-64 averaging at 20 ads per month!

People are shopping on Facebook more and more, and taking advantage of the platform’s algorithms is a major key to cultivating a like-minded community and empowering your business to the next level.

But before we start hammering away, you need a blueprint.

You have unique talents that you want to offer the world. Think about your sales funnel as a pipeline for these gifts to travel from idea to reality.

What do you offer, who do you help, and how do you look so good doing it?

Just kidding (not really).

But seriously, break down the nitty gritty of how your contributions positively impact the world around you. That is the essence that is going to transmit through your funnel and hit your prospects where it heals.

Who needs your help?

Now we need to outline the “who” and add some shading. Let’s not think of them as a “target”… let’s say benefactors, shall we?

Humanizing the receiver on the other end of your content is essential to overcome those all-too-common qualms when it comes to social media marketing.

Don’t get too wrapped up in all the possible identities that could fall into this category. Focus on one specific ideal client. What do they need help with? What would they find useful? Connect to that person in a relatable way, every time.

Focus on the relationship.

When you center the human rather than the platform, people will experience themselves as the person you are directly addressing. The energy being shared through your content will ultimately connect with those who resonate emotionally, and that is not fake.

This is you building a relationship–even if there is a delay before you receive your response. And when they reach out with an interest in your offer, it's because you touched them in a very real way.

They are real humans with real emotions that you inspired inside them, and real needs that you can meet with your creativity, coaching, or craftsmanship.

Do we have you onboard?

Once you are grounded in this framework, we can start chopping wood. But to create an infrastructure, you’ve got to know how to drill straight and mount your screws.

The key is to not DIY everything and hope that you reach people. Successful DIY Facebook and Instagram advertising campaigns require a significant amount of money, time, and effort just to break even. So unless you win the statistical lottery and go viral, it’s unlikely that you’ll be able to find your audience, connect in a meaningful way, and lay the foundation for sustainable longevity.

Rather than throwing away your hard earned money trying to beat the algorithms on your own, you’re better off investing in tried and true marketing expertise.

In our onboarding process here at Braincage, we get down and dirty with our clients as they dig deeper into these concepts around brand identity. From there, we flesh out a formula for a high-converting Facebook and Instagram ecosystem.

Once the infrastructure is built, you can focus less on social media and more on your passion.

Boom: the problem becomes the solution

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